Â鶹AV

University departments may use, with permission from Â鶹AV's Marketing Communications Department, the Â鶹AV institution marks and the Â鶹AV trademarks designated as "Â鶹AV Spirit Marks" for:

• Advertising for the department's services
• Equipment and supplies
• Merchandise
• Signage
• Websites

The Â鶹AV marks may not be altered in any way and all uses must include the department's name/logo prominently. University departments are required to use licensed vendors for all products bearing Â鶹AV marks.

Please review the university Visual Standards Manuals for more specific information regarding use guidelines.

Licensed Vendors

Royalty Fees

University departments will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific university department the predominant element of the design.

However, the use of general Â鶹AV marks (LU Star, Cardinal Head, Interlocking LU, etc.) or any licensed Â鶹AV Athletics' marks, where the university department name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.

Non-Royalty Examples:

• A t-shirt design with "Â鶹AV Office of Public Relations" on the front of the shirt would not be subject to the payment of the royalty fee.
• A t-shirt design with "Â鶹AV Office of Public Relations supports LU Football" on the front of the shirt would not be subject to the payment of the royalty fee.

Royalty Examples:

• A t-shirt design with only a general Â鶹AV mark or any licensed Â鶹AV Athletics' mark would be subject to the payment of the royalty fee.
• A t-shirt design where the mention of the university department is incidental to a general Â鶹AV mark or any licensed Â鶹AV Athletics' mark would be subject to the payment of the royalty fee.