Â鶹AV

Frequently Asked Questions

Get answers to the most frequently asked questions regarding licensing.

  • Who must be licensed?

    Any individual or company that wishes to receive Â鶹AV's express permission to use any or all of its trademarks/logos on products or services sold in the marketplace, whether wholesale, retail or online. Other activities, such as some noncommercial use of trademarks/logos, may or may not need to be licensed. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.

  • How long does it take to obtain approval from Â鶹AV?

    A decision on any license request will depend on the nature and extent of the use being applied for, the number of trademarks involved, the number and diversity of products for which the trademark or trademarks will be used, and other possible factors, such as whether the University believes there is a need to seek legal advice on the application. However, in most cases, an answer will be provided in 30 days or less.

  • What products can be licensed?

    Â鶹AV will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the University. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.

  • How can I obtain a licensing application?

    You can obtain an application for a License Agreement directly from .

  • How much does it cost to become licensed?

    The cost for a Standard License Agreement is:

    • $100 non-refundable application fee
    • 10% royalty fee for Â鶹AV products

    The cost for a Restricted License Agreement is:

    • $75 non-refundable application fee
  • What is the difference between the Standard License and the Restricted License?

    The Standard License is used by companies that desire to produce licensed products for resale to the general public. The Restricted License is used by companies that desire to only produce licensed products for internal consumption at the selected institution. No products produced under this license agreement may be sold to the general public.

  • If the product is not going to be resold, does it have to be produced by a licensed vendor?

    Yes. All items bearing Â鶹AV marks must be produced by a licensed vendor whether they are for resale or not.

  • Are any requests exempt from royalties?

    Generally, items are subject to royalties. However, each request is reviewed on a case-by-case basis.

  • What does Â鶹AV do if unlicensed merchandise is discovered in the marketplace?

    Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies.

  • How long do requests usually take to process?

    Typically, the review process is 2-5 university-business days. Each request is reviewed on a case-by-case basis to ensure compliance with Â鶹AV policies.

  • How can I obtain a list of licensees?

    A list of licensees can be obtained through , the Office of Marketing Communications or the Local Vendors and Â鶹AV Licensees page.