Master's Degree in Marketing

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Degree: Master of Business Administration
Concentration: Marketing
Hours: 36

Delivery Options:

Marketing Degree Overview

Learn about marketing functions that add value to organizations. The Marketing concentration gives you an understanding of how to use various marketing tools including Constituent Relationship Management systems, data analytics and various modes of digital marketing to enhance and improve the company in which you lead.

The MBA Degree is an online program designed to meet your needs as a working professional. This degree is part of �鶹AV's MBA program, which is fully AACSB accredited.

Our MBA program blends passionate teaching, active learning, specialized knowledge and professional development to enhance your career potential with a heavy emphasis on an experiential-based approach to problem solving. You will graduate with the skills to use ethics, leadership, teamwork and a global perspective in the decision-making process. Watch the faculty interview to learn more about �鶹AV's MBA program.

Marketing Courses You May Take

Concepts and Applications for New Ventures: This course is designed to provide an introduction to entrepreneurship including an overview of the tools and theories involved in starting and growing a business.

Enterprise Systems/Customer Relationship Management: This course introduces students to the concepts, capabilities and benefits of Customer Relationship Management (CRM), the use of CRM by companies for customer acquisition, retention and development, and the implementation of CRM using concurrent technologies. The course covers various aspects of operational, strategic and analytical CRM. Students access CRM platforms such as SAP and SalesForce to learn how to enable marketing, sales and service transactions related to the CRM processes.

International Marketing: Analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organizations and control of global marketing.

Digital Marketing: This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods. Analysis of current events and business cases involving online marketers is an integral part of the course.

Market Research: This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regression, cluster, factor and discriminant analysis. Practical hands on software exercises will be complemented by theoretical knowledge based on course materials, based on the required book.

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Career Paths for Marketing

As a marketing professional, your career outlook is promising. Employment in this area is expected to grow 10% from 2016 to 2026, which is faster than the average for all occupations.